The funnel is the product

I built Yap Pass because my interview recruitment form had a conversion problem, and the honest diagnosis was uncomfortable: the form was the product, and the product was bad. The people I wanted to reach live on stories, not surveys, so I rebuilt recruitment in their grammar. One question per card, full screen, tappable. The wider lesson: if users will not enter your funnel, do not optimize the funnel. Question its format.